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What if?” is one of the projects that I am most proud to have participated in, a project in which I applied many experiences, dreams, and more with an amazing team at SPJAM that happened in November 2012. As Marc Stickdorn at ISA’13 said: “the best way to learn Design Thinking is to go to some JAM ”.

HEARTBEAT

That was the theme for this Jam, how to make people’s hearts beat? With love? Emotion? With happy things? We started a lively discussion that brought good experiences for everyone.


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The concept of JAM’s comes from music, from “jam sessions”, where musicians play with an open mind. SPJAM has the same mood. Organized at Design Echos / Escola de Design Thinking, all those who intend to create good experiences and human solutions are invited to this initiative.

 


 

HOW WE THINK

Observe, think, prototype, the more disciplines used the better in this conversation to understand people and build a human solution.

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THE PROCESS

With the design thinking process, we took to the streets to talk to lighthouse vendors, motorcycle couriers, etc. In addition, we did a survey on the internet (desk research) and collected stories to put in it and generate discussions to see how we would bring the “heartbeat” concept to real life.

• research     • interviews     • storytelling     • personas

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A HAPPY SOLUTION

After the whole process, we created a movement, to bring good intentions, feelings, desires, and relationships to everyone. To remind everyone to put us in the place of the next. To expand this idea, we initially used social media to show the world this movement.

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THE LOGO

The logo brings the idea of continuity, of human writing, of the heartbeat. In that case we see hearts connected in a continuous movement of love and happiness. The colors used are intended to bring confidence and excitement.

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THE TEAM

This wonderful team works hard in the 3 days of the workshop. I am truly grateful to have the opportunity to work with these great people. They are important professionals who work with design, architecture, and research, always creating human solutions.

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SHIRTS FOR EVERYONE

In partnership with Green Tee and illustrator Marina Chaccur, we created a t-shirt to give everyone the chance to send a positive message through a wonderful illustration.

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THE END? NO, THERE’S ONE MORE PART

 

The project paid off well, the fan page we created had more than 600 likes in just two days, it continues to grow organically. The Green Tee, which proposes that each shirt sold donates a shirt to an institution, delivered t-shirts for CCI Inicio da Luz. And this was the first project that came out of the paper in SPJAM!

🙂

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